A short manifesto for birds, people and design

Design must be Freedom
freedom to create can be measured only to freedom of the bird's flight. The only limitations are inside us.

Design must have Soul
people are daily amazed by the beauty of the song of birds, because of its sincerity. Integrating a part of your own soul into design is enough condition to reach others souls.

Design must be Brave
a baby bird learns to fly when stop being afraid of high. There is no other way to became a great designer except of taking risks and accepting the opportunity of failure.

Design must have Power
a bird that lacks the ability to fly is exactly so incomplete as design which has not the power of changing people's lives.

Design must be Bright
with or without colors a good design must be bright in its expression, remarkable as the feather of the birds.

Design must have Audience
a good design is created for people. Without audience it would be something unreal just like bird without voice.

Design must be Pleasure
if a bird is closed and unhappy it would not produce even a sound. Accepting of design job as a lifetime activity which make you more satisfied is the path to make your work better and also with a smile.